The Case for A New Logo
FOR A LOGO TO LEAVE A LASTING IMPRESSION, IT SHOULD:
- Be consistent with using the same color schemes when ever possible.
The COPE LOGO should not only be clean and simple for members to recognize, but specific enough to help newly attracted visitors to distinguish what COPE is all about and separate itself from other organizations using the same acronym.
- Be used when ever possible (business cards, letterhead, vehicle, clothing, web).
- Be unique.
- Be simple and uncluttered.
FOR A LOGO TO LAST, IT SHOULD:
- Be able to adapt to growth. An overly specific logo will prove difficult to work with as COPE grows into new divisions.
- Avoid trends. Every year, new logo trends are the craze, until the next craze of course.
The Case for a Fresh and Attractive Website Redesign
- 38% of people will stop engaging with a website if the content/layout is unattractive. (Source: Adobe)
- Between December 2013 and December 2015, tablet internet consumption grew by 30%. (Source: comScore)
- Between December 2013 and December 2015, smartphone internet consumption grew by 78%. (Source: comScore)
- Mobile devices now account for nearly 2 of every 3 minutes spent online. (Source: comScore)
Mobile Website Health Check:
Pick up your smartphone and go to your website. Ask yourself these questions:
• Does it draw your eye to your key selling points or message?
• Is the content easy to read?
• Is it easy to navigate?
• Is it easy to recognize and activate the call to action?
• Does it provide a good user experience?
• Is it a website you would spend time if it was not your own?
The Case for a New Focus On Content Marketing
- 49% of Boomers are Active across Social Media Sites like Facebook and Twitter
COPE can leverage their already activated Social Media communities in a larger and more effective way by providing more member generated content across each platform. The Decades of expertise COPE offers needs to be marketed consistently, and efficiently.
- 45% of a brand’s image can be attributed to what it says and how it says it.
Your brand is your promise, what you say you will do, how you say you will do it, and how it is done. Make sure your company delivers on what you say you will.
- 60% of US millennials expect consistent experiences when dealing with brands online, & in-person.
A consistent brand is essential across your content marketing. Humans by nature crave consistency. Carefully monitor all aspects of your brand to ensure your visitors encounter a consistent experience.
- 80% of consumers are more likely to evaluate solutions from the brands they follow on social channels.
Social media channels are a one-to-many solution for getting the word out about your members and services.