social media

Medium, the collaborative publishing site, measured attention (how long readers stuck with an article) and found the ideal blog post is seven minutes long. Of course the goal isn’t to pad your blog posts with filler. The main takeaway is to write as much as you need – if your text is compelling, readers will stick with you. And if it’s not, length is irrelevant.
8 Rules of Success for Social, Email, and Blogs | Inc.com

What is the Ideal length of a Tweet?

The Ideal Tweet is 100 Characters  Twitter’s research indicates 100 characters is “the sweet spot for a tweet,” enjoying a 17% higher engagement rate. Tweets from 71-100 characters also do well probably because they allow room for retweeting and adding brief comments to the original tweet. So say enough to get your point across… but leave room for others to have their say, too.  (via  8 Rules of Success for Social, Email, and Blogs | Inc.com )

The Ideal Tweet is 100 Characters

Twitter’s research indicates 100 characters is “the sweet spot for a tweet,” enjoying a 17% higher engagement rate. Tweets from 71-100 characters also do well probably because they allow room for retweeting and adding brief comments to the original tweet. So say enough to get your point across… but leave room for others to have their say, too.

(via 8 Rules of Success for Social, Email, and Blogs | Inc.com)